20 Aralık 2013 Cuma

Open Happiness

Bu hafta yazarken çok üşeniyorum ve destekleyenlerimin dürtüklemesiyle ara vermeden konular bulmaya gayret ediyorum.

Güzel iş organizasyonları ve özel hayatımdan fotoğraflar paylaşıp uzun uzun blog yazmadığıma göre, mutfakta geçen günlük konuları tamamen kendi ağzımdan ve uzman yorumlarıyla dile getirmeye çalışmak esas işim :)
Asistanım-arkadaşım kod adı 'FA' (hergün minumum2-3 resmimi çeken) ile sohbet ederken hergün önemli şeyler yazamasam bile takipçilerimi boş bırakmamam gerektiğini savunanlardan.
 
Bugün birkaç resim paylaşmamın nedeni, yoğunluktan dolayı tüm hafta boyunca yazamamış olmamdan dolayıydı.Yeni yılın yaklaşmasına çok az kala şirket aile yemeğimizi de yemiş bulunup seneyi en üzel şekilde kapatma yoğunluğumuzdan dolayı bu hafta içimi sadece masama adadım.
Tüm sene masam dahil şu mutfakta bile çok fazla resme sahibim ama hafızıma kazınan en muzur anlarda da yanımda olan diğer destekleyenlerimi de belirtmeden geçemem.
 
Yöneticilerim ve teknik ekip haricinde iş ve özel hayatımda yanımda olup, tüm sinirimi sıkıntımı almaya çalışan, geliştiren, bazen de herkesten fazla beni çıldırtan insanlar tabiki bunlarla sınırlı değil ama aynı karede toplayabildiklerime teşekkürü bir borç bilmem burdan direk ederim
Uluslararası görüştüğüm eşim-dostum da çevirici programları ile takip ettiklerini belirtikleri blogum için kısa yazılar ve az resimlerle bugüne kadar geldik.
 rengi ve neşesiyle bana ilham veren işyeri mutfağımda geçen günlerimin nedenini birde ingilizce olarak ve en baştan tarihçesiyle paylaşmak istedim.
Amerikalı ev sahibim de böylece benim yerime iş tekliflerini belki oradan yönetir :)

Mutluluğa kapak açın, hoşçakalın...

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Did you know? The first servings of Coca-Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at 1.8 billion globally.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca-Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca-Cola bottle was trademarked in 1977. Over the years, the Coca-Cola bottle has been inspiration for artists across the globe — a sampling of which can be viewed at the World of Coca-Cola in Atlanta. Check out a preview of the latest art exhibit.
The first marketing efforts in Coca-Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies.
EVOLUTION OF THE COCA-COLA BOTTLE
The 1980s featured such memorable slogans as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”. In 1993, Coca-Cola experimented with computer animation, and the popular “Always Coca-Cola” campaign was launched in a series of ads featuring animated polar bears. Each animated ad in the “Always Coca-Cola” series took 12 weeks to produce from beginning to end. The bears were, and still are, a huge hit with consumers because of their embodiment of characteristics like innocence, mischief and fun. A favorite feature at the World of Coca-Cola is the ability to have your photo taken with the beloved 7′ tall Coca-Cola Polar Bear.
Did you know? One of the most famous advertising slogans in Coca-Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. The theme of pausing with Coca-Cola refreshment is still echoed in today’s marketing.
history.openhappiness
In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca-Cola, and continue to enjoy one of life’s simple pleasures. The “Open Happiness” message was seen in stores, on billboards, in TV spots and printed advertising along with digital and music components — including a single featuring Janelle Monae covering the 1980 song, “Are You Getting Enough Happiness?” The happiness theme continued with “Open the Games. Open Happiness” featured during the 2010 Winter Olympic Games in Vancouver, followed by a 2010 social media extension, “Expedition 206″ — an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with one mission: determining what makes people happy. The inspirational year-long journey is being recorded and communicated via blog posts, tweets, videos and pictures.
Experts have long believed in the connection between happiness and wellness, and Coca-Cola is proud to have played a part in happy occasions around the globe. In Atlanta, check out the Happiness Factory Theater at the World of Coca-Cola and see the magic that goes into every bottle of Coca-Cola. Interested in learning even more about Coca-Cola history? Go to www.coca-colacompany.com and check out the History section.
http://www.worldofcoca-cola.com/

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